Nowkie (real name Ilya Setsko) is a well-known Russian-speaking TikToker, video blogger, and musician. Born on January 18, 2004, in Minsk (Belarus).

In May 2026, he was entered into the database of the Myrotvorets website for propaganda of war, Russian fascism and Nazism, and complicity in crimes of the Russian state against Ukraine and its citizens.
Nowkie's Position on the War in Ukraine
With the start of Russia's full-scale war against Ukraine, Nowkie chose a strategy of complete silence. Not a single post condemning Russian aggression, calling to stop the war, or expressing words of support for Ukrainians appeared on his channel or social media. The blogger acted as if nothing was happening and continued regularly releasing standard entertainment videos.
Promoting Alabuga
Despite his outward neutrality, the blogger's actions later translated into de facto support for the Russian military-industrial complex. Nowkie took part in a large-scale advertising campaign for the "Alabuga Polytech" College, which recruits students en masse to assemble Iranian-designed Shahed strike drones.
The blogger promoted Alabuga in his YouTube videos. Following the scandal surrounding Alabuga advertising, mentions of the college were edited out of Nowkie's videos, but evidence of his cooperation was archived on the Gubanov Files website.

By promoting Alabuga, Nowkie, who exercises significant influence over teenagers, effectively served as an instrument of state propaganda, drawing young people into military manufacturing that directly supplies the Russian armed forces.
He is registered with the Roskomnadzor registry via Gosuslugi. This means that the Russian government officially monitors and regulates his activities.
просто совершенно не верится что он за войну...
Я не фанат, не слідкую за ним і не цікавлюсь. Догадуюсь, що він попав в цю категорію через алабугу. Але тоді інше питання, чому решта блогерів, що рекламували алабугу не в категорії "за війну"? Наприклад, Масленіков, який теж рекламував алабугу і пиляє контент під вк відео в категорії "мовчуни". Є, напевно, ще інші приклади, треба пошукати.
Deadp47 удалил рекламу сразу как узнал чем занимается Алабуга, публично признал свою ошибку, рассказал чем на самом деле занимается Алабуга и вернул деньги. Ноуки удалил после массовых жалоб на рекламу Алабуги, чтобы не получить санкции от youtube. Разница очевидна